We don’t want to be on Facebook anymore
We, too, have watched Jeff Orlowski’s documentary The Social Dilemma on Netflix. Although it was not news to us that Facebook’s algorithm has evolved to be a very efficient tool for human behaviour manipulation, the film has emphasised to us the unfair use of technology for the purposes of gaining power, control, and other material and non-material benefits. We’ve also conducted further research on this topic, gathering more information and data to make an informed decision.
As we believe in a co-existence of contradictions, we’re well aware of the positive aspects Facebook might present as a social tool. However, these positive aspects are obviously being used to make other people (more) rich, powerful, and sometimes malicious, at the expense of the wider population being more powerless and less free. That’s totally uncool.
We feel that, by being present on Facebook as a commercial entity, we’re being used as another brick in a wall purposed to lead us to a more polarised, fake, and exploitative world.
“Each one of us is a small light and all together we shine bright ”
Our number of followers and modest advertising budget will not make Mark Zuckerberg quiver. In fact, it might not bother anybody. However, we will all sleep better at night.
We apologise for any inconvenience to our Facebook page followers, and thank you for your trust. We hope that you’d continue to show your support in our growth by continuing to follow us on LinkedIn and by making use of our usual alternative contact methods.
Yours,
Keren Beit Cohen and the 3P model for startup business development.
